AI-powered / human-approved / built around you
Attention Genie is a tool that gets you from idea to video post in a few minutes, without sacrificing quality. It uses AI so it edits fast — you give feedback easily, in your own words, and it understands what you are trying to achieve.
Your ideas. Your footage. Your voice. An assistant to help you get them out into the world, with less time spent editing and posting.
Post in less than 10 minutes — including recording — instead of 2 hours.
More on Instagram → @thewaythingswork_out
I spend less than 20 minutes on revisions, usually from my phone — just telling the tool what to change, in my own words.
It lives on your computer — not in somebody's cloud. Nothing to cancel, because there is nothing to keep paying.
It is best for me to walk you through it, so it works well for you — and so you will actually use it. So I am starting with a pilot course: a group limited to 25 people, with registration open now.
Both classes run 10:00 am to 12:30 pm Central (US). Office-hour details and joining links will be emailed to registered members. The optional iPhone shortcut class is sold separately.
The regular course remains $500. The next cohort will be scheduled soon. Join the list to hear when dates and registration are announced. Signing up here does not reserve a seat.
An optional recorded class helps you send your own footage straight from your phone into your workflow.
An Apple Shortcut sends footage straight from your iPhone to your editor. No cables, no AirDrop roulette, no “I’ll import it later.”
The iPhone shortcut class is a separate $500 add-on. It helps move your real recordings into your Attention Genie; your ideas, footage and voice stay yours.
Yes — an AI editor that runs on your Mac and is configured around you: your voice, your audience, your brand, your tools. It assembles the footage, makes the edits, writes the captions and titles, and posts where you want. You review and approve everything before it goes out.
Attention Genie is built to help a real person share real ideas. You bring the ideas, footage, voice and direction. AI assists with organizing and editing your material, captions, titles and descriptions, so more of your time goes into what you want to say. It does not offer generated footage, cloned voices or a virtual version of you. You review the work and decide what gets published.
No. It works really well for those, but it works with all kinds of video styles! The better the images, footage, and direction you give it, the better the output. Remember: Attention Genie isn’t a video generation model. You are the creator. This is the engine that helps get your creations out into the world.
Stop editing them yourself. Talk through your idea on camera, send the footage to your genie, and review the edit it sends back. For me, that whole loop — recording included — is under 10 minutes per post.
The best edit keeps your voice and cadence intact — cuts the dead air, keeps the human. That is what this system is tuned for: automatic editing that still sounds like you, with platform versions, titles, descriptions, and hashtags handled for each network.
Generic apps give everyone the same edit. Attention Genie is built around your context — your themes, audience, editing style, and boundaries — and it lives on your computer. Once you take the course, you own the workflow. No subscriptions, no per-video cost.
No. You need a Mac, a phone, and something to say. Record, review, approve — the genie does the middle part.
The pilot cohort is $250 (50% off the regular $500 course), is limited to 25 people, and starts September 22. Registration is open now. A half-off promo code brings the pilot to $125; free codes cover the full pilot enrollment. Add your code on the signup form. After that, the workflow is yours forever: it runs on your computer with no ongoing fees to me.
Two live classes on Tuesday, September 22 and Thursday, September 24, 10:00 am to 12:30 pm Central (US), recordings of both classes, live office hours on the Monday after the second class, two weeks of email support after the second class, and your personal Attention Genie package. The optional iPhone shortcut class is sold separately.
Both classes are recorded and the recordings are in your portal, so you can catch up if something comes up. Still, plan to attend both live: the second class builds on the first, and live is where your questions get answered as you go. You can also bring questions to the live office hours on the Monday after the second class, or email during the two weeks of support after the second class.